Tuesday, October 13th, 2015

Today, packaging plays a crucial role in facilitating customers’ choice amidst the overload of product offerings. Differentiation and premiumization are therefore key trends on which Coveris’ packaging solutions are built on. This way, Coveris is enabling its consumer goods clients all around the world to make their products stand out on shelf through visual or haptic elements.

Coveris’ packaging solutions offer high-quality print characteristics such as dry offset printed cups and tubs from 3D direct laser engraved plates with smooth gradients or high definition flexo-printed film with shiny colours. Another example are 3D in-mold-labels, offering sophisticated decoration with a large surface for brand communication, e.g. with photorealistic illustration.

The DuoSmart® and VenDuo® cup series, for instance, offer exciting inner, outer and optional bottom printing, which ensures recognizable and target market appealing product presentation. In addition, both series allow for innovative haptic experiences like shaped window cut-outs of the outer paper banderolein a variety of shapes. Gold printing, soft touch, gloss or matt finish surfaces or embossing of logo or graphic elements are further haptic elements, which ensure customizable and unique high-quality product presentation.

In recent years, the generally high degree of market saturation in industrialized countries, where customers are spoiled for choice, has led to increased competition among consumer good and food manufacturers. Thus, product differentiation and branding are more important than ever to exploit every aspect of a product’s inherent features and to proactively engage with customers. “Packaging design plays a crucial role in creating and maintaining customers’ perceptions of brands and further achieving a clear competitive advantage compared to other players in the market,” said Dieter Bergner, CEO from Coveris Global Rigid.

Against this background, Coveris offers a wide range of visual and haptic appealing packaging solutions for many different pack types and is further developing innovative, individual decoration options, all of which are enabling consumer good and food manufacturers to differentiate their products and strengthen their brand through specific design and branding opportunities.