Event dates: May 04 – May 10
Location: Düsseldorf, Germany
PACCOR, a leading supplier of sustainable plastic packaging solutions for consumer, food service, food and non-food markets, is pleased to announce its global partnership with Digimarc towards the deployment of digital watermarks to improve the sorting of plastics. PACCOR recently demonstrated the first Digimarc Barcode-enabled clear PET thermoform tray during the triennial K-2019 trade fair in Düsseldorf, Germany.
By integrating a subtle Digimarc Barcode into a plastic mould, each plastic object obtained from the mould carries a “digital recycling passport.” Virtually unlimited data can be linked to the object, such as manufacturer, product SKU, prior use such as food versus non-food, and the plastic composition. The Barcode also makes possible the detection of opaque, carbon-black and other difficult-to-recycle objects, increasing both the quantity and quality of recyclates needed to meet regulatory requirements and corporate pledges.
“As a Digimarc Partner, PACCOR looks forward to our continued cooperation to leverage Digimarc’s technology to speed the transition to a circular economy for plastics,” said Nicolas Lorenz, PACCOR Chief Commercial Officer. “We also are pleased to support the industry-led ‘HolyGrail 2.0’ initiative towards digital watermarking as the harmonized approach to delivering superior sorting in recycling facilities.”
“PACCOR’s strong conviction and leadership position in sustainable solutions makes them an ideal partner to further evolve our technology in plastic packaging formats,” said Larry Logan, Digimarc Chief Evangelist. “We will continue to work closely with PACCOR to optimize Digimarc Barcode for the challenging conditions in industrial recycling facilities.”
About Digimarc Corporation
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images and audio. The Digimarc Platform provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning, image recognition, as layers of its ground-breaking Platform. Digimarc is based in Beaverton, Oregon. The Digimarc Platform enables applications that benefit retailers and consumer brands, national and state government agencies, media and entertainment industries, and others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything®.