Friday, April 29th, 2016

The ReadyFreshTM product range will be amongst the highlights that Coveris, one of the most innovative plastic packaging solution providers, will showcase at the IFFA trade fair held in Frankfurt, Germany from May 7 to 12, 2016.

In recent years, consumers’ lifestyles have become much more busy, both in industrial nations and emerging markets. In addition, the number of single households is increasing which drives demand for food on-the-go and single ready meals. This has enabled rapid growth of the catering market that is backed by the growing demand for convenience and Home Meal Replacement seeking new solutions.

Coveris intelligently addresses those trends with its ReadyFreshTM portfolio of convenience food products. ReadyFreshTM consists of a variety of bases and lids and can be used for hot as well as cold food products. The packaging can be safely used in the microwave or hot cabinet, to heat up convenience and whole cooked foods. Special small venting holes release part of the escaping liquid and thus allow good product visibility and browning during the cooking process but preventing the meat from drying. ReadyFreshTM solutions are available with one or two compartments in different sizes – even a whole chicken can be placed in the packaging.

The black PP base and the highly transparent PP lid with its anti-fog feature ensure an attractive product presentation and a clear view on the packaged food. Transparent packaging solutions support the increasing demand for natural food display. Customized decoration can be achieved by adding paper wrappers or labels to the pack, enabling better recyclability due to separate waste streams.
Apart from the ReadyFreshTM range Coveris will also present its comprehensive offering of shrink vacuum bags and films, trays, labels and DuoSmart® cup and lid solutions, as well as the innovative Reclose versus Mono PET and ovenable CPET range.

Innovative packaging solutions with global reach united at IFFA
The different Coveris business units from all over the world will present the wide variety of high performance and innovative sustainable packaging solutions at this year’s IFFA – a unique opportunity to visit the Coveris stand H81 in hall 4.1 and get a comprehensive and complete presentation of the Group’s capabilities for Protein / Fresh Food.