With the new range of molded fiber products, packaging made of wood fibers, we are responding to the growing demand of the market to the same extent as to the increasing environmental awareness of consumers. At the same time, as a solution provider we are once again underlining our high sustainability standards. This is made possible by the pioneering molded fiber technology based on cellulose, for which several sound arguments speak: The renewable, recyclable, and biodegradable or compostable raw material is readily available globally and absorbs CO2 as it grows. The technology offered by PACCOR and its production in Europe reduce CO2 emissions and support efforts to reduce oil dependence.
At the same time, we are focusing on the promising development potential of the material, which industry and research are already working hard to exploit. The medium-term goal is to enable fiber-molded packaging with the desired functional properties, such as maximum freedom of design, fast production throughput, high strength and permanent resistance to water and grease. This brings within reach the solution to the conflict of goals between packaging that must fulfill functional and economic aspects on the one hand and sustainable, biological, and ethical requirements on the other.
"Studies show that rPET and fiber tray solutions have an equally low Global Warming Potential (GWP). While rPET trays, when recycled, are better than the wet fiber alternative from a holistic environmental footprint perspective, primarily because of the lower weight needed to perform the same function, we should keep in mind that fiber technology is still in its infancy and further improvements in its environmental performance can be expected", underlines Andreas Schütte, CEO of PACCOR. "In addition, fiber technology is proving to be very promising for achieving a circular economy and regenerating natural capital, as the bio-based material can be safely returned to the biosphere. Therefore, at PACCOR, we see fiber technology as an excellent complement to the more mature rPET solutions to achieve a full circular economy in food packaging", he concludes.
"We are pleased to have signed the first customer contracts. Demand for these sustainable products is very high", adds Nicolas Lorenz, PACCOR's Chief Commercial Officer. "Formed fiber offers our customers a high degree of design freedom and many decoration options", he says.
Vice President Group Communications & Marketing